MyEducator - Introduction to Modern Business

Authors

James Brau

Brigham Young University

Stan Fawcett

Weber State University

Contributors

Amydee Fawcett, Ph.D.

Video Contributor

Brad Gessell

Course Designer

Kaden Comadena

Course Designer

Tyler Searle

Video Production

Introduction to Modern Business: The Art and Science of Creating Customer Value provides a dynamic and innovative learning experience for students exploring today’s business environment. Our goals are threefold:

To provide a thorough overview of business for all students. Learning the fundamentals of business is important to any student in any major.
To cultivate an engaging learning environment to help students decide if a career in business makes sense for them and which area of business will provide the career opportunities they are seeking.
To mitigate the class preparation challenge commonly encountered in today’s data-rich, digital marketplace. We aim to encourage students to prepare to engage in and contribute to the learning experience.

Any Device, Any Location

The course reader looks great on desktops, laptops, tablets, phones, and just about any other device.
Advanced Analytics

Monitor the progress of your class collectively as well as students individually.
Flashcards

Flashcards are a great way to learn the key terms. Each course comes pre-loaded with cards for every term.
Searchable Glossary

A searchable glossary is available at any point in the course reader.
Highlights and Notes

Students can highlight the text and make notes throughout the content using their touch screen or mouse.
Text, Video, Audio, Assessments

Course content is provided in multiple ways, allowing your students to learn the way they learn.

Introduction to Modern Business

Table of Contents

Authors

Contributors

Any Device, Any Location

Advanced Analytics

Flashcards

Searchable Glossary

Highlights and Notes

Text, Video, Audio, Assessments