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Principles of Finance

Authors

James C. Brau, PhD, CFA, CFP®
Brigham Young University
Andrew L. Holmes, PhD, CFA
Brigham Young University
Benjamin M. Blau, PhD
Utah State University

Contributors

Toshi Fukui
Content Specialist
Brad Gessell
Course Designer
Kaden Comadena
Course Designer

Developers

Thomas Groshong
Software Engineer
Jordan Gardner
Software Engineer
David Hanks
Software Engineer

Editors

Teri L. Brandenburg, PhD
Curriculum Director
Sunshine Cardell
Content Editor
Aspen Moore
Content Editor
Alayna Een
Copy Editor
Edition 8
(rev. 3830)

Welcome to the world of finance! Each semester when we welcome our students to class, we are met with mixed emotions. Some students are excited at the prospect of learning the technicalities of finance. Others have heard finance is hard and wish they were in a PE class instead. Finance is kind of like spinach—it’s good for you, but not everyone likes it.

As we wrote this text, we realized that not everyone is as intrigued by finance as we are. We’ve done our best to make it as readable as possible, with a focus on applying the theories we explain to everyday life. Some of the students who use this text are finance majors, but many of them are not. We’ve written this text with both groups in mind and with the hope that everyone will be able to learn from and understand this material.

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