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Principles of Finance


James C. Brau, Ph.D., CFA
Brigham Young University
Andrew L. Holmes, Ph.D., CFA
Brigham Young University
Benjamin M. Blau, Ph.D
Utah State University


Toshi Fukui
Content Specialist
Brad Gessell
Course Designer
Kaden Comadena
Course Designer
Rachel Cottrell
Illustrations Designer


Thomas Groshong
Software Engineer
Jordan Gardner
Software Engineer
David Hanks
Software Engineer


Teri L. Brandenburg, Ph.D.
Curriculum Director
Bryce Gessell
Content Editor
Kyle Young
Editorial Assistant
Sunshine Cardell
Content Editor
Edition 8
(rev. 624)

Welcome to the world of finance! Each semester when we welcome our students to class, we receive a bag of mixed emotions. Some students are excited with the thought of learning the technicalities of finance. Others have heard finance is hard and wish they were in a PE class instead. Finance is kind of like spinach—it's good for you, but not everyone likes it.

As we wrote this text, we realized that not everyone is as intrigued by finance as we are. We've done our best to make it as readable as possible with a focus on applying the theories to everyday life. Many of the students who use this text are not finance majors, but a lot are. We've written it for everyone to understand.

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